BRAND MANAGEMENT
Yes, brands rule the day, but STRONG BRANDS with distinction, authenticity, and a brand promise will rule the future. CREATIVE INC. is a brand building and brand management organisation. We believe that a brand is the sum total of your customer's experiences.
MEDIA SERVICES
The need to express and reach is big. What gives the answer is mass media. Above the line advertising & media plans comprise newspapers, magazines, radio, television, and of course, the Internet. The primary objective: inform, educate and involve the largest possible audience.
PRINT MEDIA
Deluge of information from electronic cannot take away the significance of print. The preferred choice of marketers, real effective-ness lies in through the line advertising combining ATL & BTL. We integrate marketing strategy with innovations to make print media indispensible for our clients.
ONLINE MEDIA
Internet is a versatile medium and hence stands apart with its ability to reach out to a vast audience at one go. Be it an online identity, multimedia or social media marketing, our creative ideas make sure that you brand gets the ripples.
EVENTS & EXHIBITIONS
CREATIVE INC. offers imaginative, successful environments for the right brand projection. Be it a result driven corporate event or an exhibition pavilion design that can get you maximum footfalls, it is our brand focus and expertise that makes the difference.
BROADCAST MANAGEMENT
CREATIVE INC. gives you the flair to present your side of the story in a manner that not only addresses, but interests the audiences. Shoot, animation or flash, whatever you demand, our wide experience in TVCs, AVs, Corporate films and documentaries creates winning products.
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Branding in a B2B world |
Did you know that four out of Interbrand’s 10 most valuable global brands have businesses as their end customers? And what’s more. The success of these brands is driven by individuals and households, even though they makeup for a negligible share of their customer base. Brands like Intel, Microsoft, IBM and GE, irrespective of being predominantly Business to Business (B2B) brands, have focused extensively on branding and marketing themselves right.
Often, branding in the B2B model is heavily discounted, without understanding the threats and positives it poses to the organisation. As a matter of fact, branding is seldom considered important for a B2B organisation, leaving it to individual managers to do their own ad hoc marketing. Designing their own set of corporate logos, taglines and packaging – making for a confused customer and a disorganised looking company. Secondly, most B2B marketers have to address various other smaller business as well as enterprise customers, which cannot be done economically using the traditional direct sales force.
Like in all business models, a well designed and established brand identity helps in generating the much needed brand awareness amongst the business’ customers. In addition to this it reduces commercial risk, insulates the company in a crisis, and provides the common purpose that can bond all the company's stakeholders. More importantly, it helps in capturing a larger share of channel margins and build loyalty. It is this which would in-turn protect them against lower-priced competitors, a major threat to any business. The focus of brands like Intel on these finer aspects is what makes everyone look for the ‘Intel Inside’ sticker on a laptop.
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No matter what the profile of your organisation is, the need to be constantly in touch with your stakeholders is of primary importance. There is a constant need to keep your employees, franchisees, stakeholders and customers about the recent activities of your organisation. |
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