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BRAND MANAGEMENT

Yes, brands rule the day, but STRONG BRANDS with distinction, authenticity, and a brand promise will rule the future. CREATIVE INC. is a brand building and brand management organisation. We believe that a brand is the sum total of your customer's experiences.

MEDIA SERVICES

The need to express and reach is big. What gives the answer is mass media. Above the line advertising & media plans comprise newspapers, magazines, radio, television, and of course, the Internet. The primary objective: inform, educate and involve the largest possible audience.

PRINT MEDIA

Print Media is the preferred choice of marketers. Real effectiveness lies in through the line advertising combining ATL & BTL. CREATIVE INC integrates marketing strategy with innovations to make print media indispensible.

ONLINE MEDIA

Internet is a versatile medium and hence stands apart with its ability to reach out to a vast audience at one go. Be it an online identity, multimedia or social media marketing, our creative ideas make sure that you brand gets the ripples.

EVENTS & EXHIBITIONS

CREATIVE INC. offers imaginative, successful environments for the right brand projection. Be it a result driven corporate event or an exhibition pavilion design that can get you maximum footfalls, it is our brand focus and expertise that makes the difference.

BROADCAST MANAGEMENT

CREATIVE INC. gives you the flair to present your side of the story in a manner that not only addresses, but interests the audiences. Shoot, animation or flash, whatever you demand, our wide experience in TVCs, AVs, Corporate films and documentaries creates winning products.
 
 

Brand Building during Downturn

When companies tighten their purse strings, it is worst nightmare of a brand manager has come true for. A fund crunch, which would ultimately mean shelving of marketing plans. But should recession mean axing your branding exercises? Not necessarily. Marketing Evangelists term ‘it as an opportunity of a lifetime’ and an absence could prove. It is the right time to build on the existing customers and converting the brand loyalists into brand disciples by creating various touch points for the customer to interact and engage with the brand.

 

Social Media, in the present scenario, has emerged as a lifesaver for many brands, especially the ones targeting youth, by bringing together a world of branding opportunities. As a branding tool it engages the user without any deliberation. In Facebook for instance, marketers can create applications, groups, pages dedicated to their brand that engage the users and letting them stay connected with the brand and receive feedback on the brand’s latest activities.

 

Social Networking Sites, by its very nature, can spread the word around, which is exactly what Viral Marketing is meant to be. It’s just about making the brand buzzy through the clever use of Flash Movies, Comic strips, Online Games and Contests. Make My Trip, ran a Viral Campaign called ‘Dilwale Dulhaniya Kaise Le Jayengey?’ and received 17,354 views on it. Similarly Reliance Mobile’s ‘Bol India Bol’ received 24,981 views. Clearly it is a great tool to assist brand recall and spread the buzz around.

 

Just like Viral, Experiential Marketing too seeks to engage the customer and the brand. The point here is to let the customers actually experience the product at work. The benefits- companies get a feedback from the customer on what they think about the product. The most common form of experiential marketing being test drives.

 

Visual Merchandising is yet another important activity that brand managers cannot ignore. An assistance to recall after all the buzz generated around the brand at the point of purchase, merchandising is an age-old concept of attracting the customers to the stores. With the dawn of the superstores and increasing clutter even at the point of purchase, it should act as clutter breaker in an era when consumers switch between brands within seconds. Strengthening the brand at the point where the consumer and the brand meet physically is perhaps the most important aspect of all marketing activities.

 

It is not as if people stop spending but they spend less, weighing their options on the basis of the value both tangible (monetary) and non-tangible (satisfaction, associations etc.). This sense of value could be created by way of strong brand building exercises that bring the brand and the customer closer. As mentioned earlier, it is even more important for brands to be at a constant buzz and stay connected with the customers during the lean period.

 

 

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Brand Management

Brand Positioning
Brand Creation
Brand Management
Brand Identity Manual
 

Media Services

 
Media Planning
Media Buying
Airtime Management

Print

Creative Services
Corporate Identity
Brochures / Folders / Catalogs
Annual Reports
Newsletters
Magazines
Direct Mail Campaigns
Posters
Packaging
CD / DVD Jackets and Labels
Below the line Strategy

Events/Exhibitions

Corporate Events
Exhibition Design and Execution
Onsite Branding
Nomadics
Celebrity Management

Broadcast

Television Commercials
Corporate AVs
Documentaries
Short Films
Still Photography & Art Direction
Radio Jingles
Airtime Management
Editing & Compilation
Voice Overs

Online Media

E - Strategy
Website Design and Development
Flash Presentations
Interactive Presentations
2D Animation
3D Animation
E - mailers
E - Zines
Virtual Walkthroughs
Wallpapers

Outdoor

Media Management
Creative Services
Banners
Hoardings / Billboards
Backdrops
Bus Shelters
Public Utilities
Digital Screens
Kiosks

                     
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