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BRAND MANAGEMENT

Yes, brands rule the day, but STRONG BRANDS with distinction, authenticity, and a brand promise will rule the future. CREATIVE INC. is a brand building and brand management organisation. We believe that a brand is the sum total of your customer's experiences.

MEDIA SERVICES

The need to express and reach is big. What gives the answer is mass media. Above the line advertising & media plans comprise newspapers, magazines, radio, television, and of course, the Internet. The primary objective: inform, educate and involve the largest possible audience.

PRINT MEDIA

Print Media is the preferred choice of marketers. Real effectiveness lies in through the line advertising combining ATL & BTL. CREATIVE INC integrates marketing strategy with innovations to make print media indispensible.

ONLINE MEDIA

Internet is a versatile medium and hence stands apart with its ability to reach out to a vast audience at one go. Be it an online identity, multimedia or social media marketing, our creative ideas make sure that you brand gets the ripples.

EVENTS & EXHIBITIONS

CREATIVE INC. offers imaginative, successful environments for the right brand projection. Be it a result driven corporate event or an exhibition pavilion design that can get you maximum footfalls, it is our brand focus and expertise that makes the difference.

BROADCAST MANAGEMENT

CREATIVE INC. gives you the flair to present your side of the story in a manner that not only addresses, but interests the audiences. Shoot, animation or flash, whatever you demand, our wide experience in TVCs, AVs, Corporate films and documentaries creates winning products.
 
 

DO BRANDS REALLY WORK?

Despite that, everyone knows that brand is important. Too many times have you must’ve heard the old mantra “no one ever got fired for buying IBM,” !!! This implies that picking a known brand gets the decision-maker off the hook if the chosen solution doesn’t work out. Buying the leading brand is always the “SAFE” decision. Whether you are selling a product or marketing a service, the key differentiator that makes your offering an ‘IBM’or an ‘Intel’ equivalent and not just any other IT product is what matters most. BUT, can we actually put a tangible to this “X factor” that the product needs.

 

Think about it. This is nothing but a positive Brand Image translating to a very very promising Brand Image. In slow economic times like these, it might be hard to justify branding and its spend because every rupee needs to directly generate leads and sales.

 

So how can you brand if you’re not yet the leader and times are slow? Here are three low-cost ways to support brand building while you are filling your sales pipeline.

 

Develop a Impactful Brand Identity and a Positioning Statement
If prospects see your logo and there is always a strong positioning statement with it, you will be building recognition of what your company does and/or how it differs from its competition. Between the company name, the logo and the positioning line, you will be establishing your brand and cutting clutter.

 

Maintain Consistency in Look and Message
Establish and follow guidelines for your brand. This can be easily done through a basic brand manual that defines templates for your “Go-to-Market” communication tools like website, e-mails, direct mails, brochures, adverts and all communication commonly used for in your marketing initiatives. Whenever a prospect sees anything about you, they carry a consistent image and impression.

 

Establish and Support active PR through New Age Means like social media marketing and networking —
Use innovative PR and marketing platforms like Twitter, LinkedIn, Facebook, etc to keep your brand visible in the market scenario. Use social media for exposure and interaction with your industry and potential customers. Participate in industry specific events and exhibitions for effective one to one interaction with customers and other industry players.

 

The ideas expressed by no means represent a full branding campaign but they can help your company cost-effectively support and build a brand while generating business.

 

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Brand Management

Brand Positioning
Brand Creation
Brand Management
Brand Identity Manual
 

Media Services

 
Media Planning
Media Buying
Airtime Management

Print

Creative Services
Corporate Identity
Brochures / Folders / Catalogs
Annual Reports
Newsletters
Magazines
Direct Mail Campaigns
Posters
Packaging
CD / DVD Jackets and Labels
Below the line Strategy

Events/Exhibitions

Corporate Events
Exhibition Design and Execution
Onsite Branding
Nomadics
Celebrity Management

Broadcast

Television Commercials
Corporate AVs
Documentaries
Short Films
Still Photography & Art Direction
Radio Jingles
Airtime Management
Editing & Compilation
Voice Overs

Online Media

E - Strategy
Website Design and Development
Flash Presentations
Interactive Presentations
2D Animation
3D Animation
E - mailers
E - Zines
Virtual Walkthroughs
Wallpapers

Outdoor

Media Management
Creative Services
Banners
Hoardings / Billboards
Backdrops
Bus Shelters
Public Utilities
Digital Screens
Kiosks

                     
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