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BRAND MANAGEMENT

Yes, brands rule the day, but STRONG BRANDS with distinction, authenticity, and a brand promise will rule the future. CREATIVE INC. is a brand building and brand management organisation. We believe that a brand is the sum total of your customer's experiences.

MEDIA SERVICES

The need to express and reach is big. What gives the answer is mass media. Above the line advertising & media plans comprise newspapers, magazines, radio, television, and of course, the Internet. The primary objective: inform, educate and involve the largest possible audience.

PRINT MEDIA

Print Media is the preferred choice of marketers. Real effectiveness lies in through the line advertising combining ATL & BTL. CREATIVE INC integrates marketing strategy with innovations to make print media indispensible.

ONLINE MEDIA

Internet is a versatile medium and hence stands apart with its ability to reach out to a vast audience at one go. Be it an online identity, multimedia or social media marketing, our creative ideas make sure that you brand gets the ripples.

EVENTS & EXHIBITIONS

CREATIVE INC. offers imaginative, successful environments for the right brand projection. Be it a result driven corporate event or an exhibition pavilion design that can get you maximum footfalls, it is our brand focus and expertise that makes the difference.

BROADCAST MANAGEMENT

CREATIVE INC. gives you the flair to present your side of the story in a manner that not only addresses, but interests the audiences. Shoot, animation or flash, whatever you demand, our wide experience in TVCs, AVs, Corporate films and documentaries creates winning products.
 
 

Celeb Quotient

India has been a land where a celebrity has an image of God. Audiences look up to him and children aspire to be like him/her. Therefore, the crescendo of celebrities endorsing brands has been steadily increasing over the past years. Most of the brands have made their presence felt with a face representing them. A celebrity endorsing a brand gives it a high recall value and instant brand awareness. In India celebrity endorsements are a hit. Be it some soft drink brand, car, pen or any commodity in the world, it seems the market thrives on celebrities. These popular faces sell everything. But the question arises do people relate to the products and celebrity in unison.

 

A celebrity is used to impart credibility and aspiration value to a brand, but he needs to match the product as well. A good brand campaign idea and a link between the celebrity and the message are a must for a successful campaign. Celebrities are no doubt good at generating attention, recall and high PR value towards advertising provided they are supporting a good idea and fit the brand.

 

The realm of the celebrity’s impact is confined to bestow a distinctive identity and provides value addition to the brand. He cannot improve or debilitate the efficiency and features of the product. So, the million dollar question here is, to celeb or not to celeb…

 

(contributed by brand management team)

 

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Brand Management

Brand Positioning
Brand Creation
Brand Management
Brand Identity Manual
 

Media Services

 
Media Planning
Media Buying
Airtime Management

Print

Creative Services
Corporate Identity
Brochures / Folders / Catalogs
Annual Reports
Newsletters
Magazines
Direct Mail Campaigns
Posters
Packaging
CD / DVD Jackets and Labels
Below the line Strategy

Events/Exhibitions

Corporate Events
Exhibition Design and Execution
Onsite Branding
Nomadics
Celebrity Management

Broadcast

Television Commercials
Corporate AVs
Documentaries
Short Films
Still Photography & Art Direction
Radio Jingles
Airtime Management
Editing & Compilation
Voice Overs

Online Media

E - Strategy
Website Design and Development
Flash Presentations
Interactive Presentations
2D Animation
3D Animation
E - mailers
E - Zines
Virtual Walkthroughs
Wallpapers

Outdoor

Media Management
Creative Services
Banners
Hoardings / Billboards
Backdrops
Bus Shelters
Public Utilities
Digital Screens
Kiosks

                     
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