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Yes, brands rule the day, but STRONG BRANDS with distinction, authenticity, and a brand promise will rule the future. CREATIVE INC. is a brand building and brand management organisation. We believe that a brand is the sum total of your customer's experiences.


The need to express and reach is big. What gives the answer is mass media. Above the line advertising & media plans comprise newspapers, magazines, radio, television, and of course, the Internet. The primary objective: inform, educate and involve the largest possible audience.


Print Media is the preferred choice of marketers. Real effectiveness lies in through the line advertising combining ATL & BTL. CREATIVE INC integrates marketing strategy with innovations to make print media indispensible.


Internet is a versatile medium and hence stands apart with its ability to reach out to a vast audience at one go. Be it an online identity, multimedia or social media marketing, our creative ideas make sure that you brand gets the ripples.


CREATIVE INC. offers imaginative, successful environments for the right brand projection. Be it a result driven corporate event or an exhibition pavilion design that can get you maximum footfalls, it is our brand focus and expertise that makes the difference.


CREATIVE INC. gives you the flair to present your side of the story in a manner that not only addresses, but interests the audiences. Shoot, animation or flash, whatever you demand, our wide experience in TVCs, AVs, Corporate films and documentaries creates winning products.


Exhibition design or commonly termed as stall design or booth design are an ideal medium for most B2B/B2C brands today. It is not about participation but brand projection. Exhibition stall production is carried out keeping the fine nuances of a brand in mind to aptly reflect and communicate the brand image. Let’s understand what really delivers that perfect brand environment.


Innovative Elements in Stall Design — Innovative elements or materials are being experimented with today. The idea is to not just use them for excellent quality exhibition stall fabrication, but also to make them a part of the brand image. Such elements include:

  • Stand out Components — Examples include a stairway, lounge, reception desk, product display, light fixtures, ceiling design, etc.
  • Posters and Graphics — Graphics and communication for the entire exhibition stall design and production such as the use of infographics, way-finding systems, photography, product-display graphics, key communication, on-site graphics etc. add brand communication to the
    pavilion design.
  • Product/Service Demonstration — An exhibition stall design production is incomplete without an exciting product or service demonstration. After all, what shows is what sells.
  • Technology — Innovative and effective use of technology throughout the exhibition production is an interesting technique of adding glitz.


Experiential Exhibition Stall Design — Stall design expressly designed to create an experience for attendees, i.e., an exhibition stall design that activates attendees' senses and goes above and beyond a static architectural structure is the current twist in the tale.


Green Exhibits — Exhibition stall design and production that reduces the negative impact on the environment, as realised through sustainability, eco-friendly or recycled materials, and practices energy efficiency is the need of the hour.  


Lighting based Exhibition Stall Design and Production — Lighting can change the stall production turnout completely. It can create play and add life to the pavilion design.


Written by Charu Nathan, CREATIVE DIRECTOR for exhibition design and production division of CREATIVE INC


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