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BRAND MANAGEMENT

Yes, brands rule the day, but STRONG BRANDS with distinction, authenticity, and a brand promise will rule the future. CREATIVE INC. is a brand building and brand management organisation. We believe that a brand is the sum total of your customer's experiences.

MEDIA SERVICES

The need to express and reach is big. What gives the answer is mass media. Above the line advertising & media plans comprise newspapers, magazines, radio, television, and of course, the Internet. The primary objective: inform, educate and involve the largest possible audience.

PRINT MEDIA

Print Media is the preferred choice of marketers. Real effectiveness lies in through the line advertising combining ATL & BTL. CREATIVE INC integrates marketing strategy with innovations to make print media indispensible.

ONLINE MEDIA

Internet is a versatile medium and hence stands apart with its ability to reach out to a vast audience at one go. Be it an online identity, multimedia or social media marketing, our creative ideas make sure that you brand gets the ripples.

EVENTS & EXHIBITIONS

CREATIVE INC. offers imaginative, successful environments for the right brand projection. Be it a result driven corporate event or an exhibition pavilion design that can get you maximum footfalls, it is our brand focus and expertise that makes the difference.

BROADCAST MANAGEMENT

CREATIVE INC. gives you the flair to present your side of the story in a manner that not only addresses, but interests the audiences. Shoot, animation or flash, whatever you demand, our wide experience in TVCs, AVs, Corporate films and documentaries creates winning products.
 
 

It’s Show Time

If you are thinking of reaching out to the public directly and display your brawn what better than trade shows. Trade fairs are turning out to be a platform that provides the opportunity to talk to the consumers directly with an added prospect of increase in sales.

 

Trade shows are all about promotion. You are strategically planning to present your goods and services to a specially targeted audience, in order to meet clearly defined goals and objectives. To maximize your success, however, it is imperative to make promotional efforts above and beyond merely showing up at the next event. Begin these pre-show efforts six to eight months before your next event.

 

1. Decide on a pre-show promotional strategy
How are you going to let your target audience know what shows you will be attending and what you will be presenting? Options include:

  • Personal Invitations
  • Advertising in trade publications and local media
  • Direct mail
  • Telemarketing
  • Public Relations
  • Web Site
  • Sponsorship

2. Plan on-site promotional activities
This will include any efforts you make to promote your presence at or around the show. Options include:

  • Airport Advertising
  • Billboards
  • Hotel TV Advertising
  • Transit Advertising
  • Hotel Room Promotions
  • Exhibitors Directory Advertising
  • Sponsorships

3. Reach out to the media
Editorial coverage is worth its weight in gold. To entice media outlets to cover your company's promotional efforts, you have to provide a newsworthy angle. Give the reporters something to write or talk about. Make this 'hook' the focus of your press kits. Press kits should be mailed before the show made available at the show and provided after the show to ensure maximum coverage. Two main ways to reach out to the press are:

  • Press Releases
  • Press Conferences
Remember to only use press conferences when you have new information to share with your target market. You will make the media very unhappy if you share old stuff.

 

4. Organise A Visitor Competition
People are wildly competitive. Throw in a chance to win a prize and you'll have crowds flocking to your booth. Visitor competitions require some careful planning. Everything that happens at your exhibit must reflect your marketing goals and objectives. Competitions should be consistent with the corporate image you want to portray. For example, a game show style trivia contest may be far more appropriate than a karaoke stage. Prizes should tie in to your products and services in an effort to attract more qualified leads. Items to consider include:

  • Type of competition
  • Prizes to be offered
  • Compliance with local rules and regulations
  • Compliance with show regulations
  • Staffing for the competition
  • Duration of the competition
  • Role competition plays in promotional efforts
And next is what… you will have the desired footfalls. Definitely neighbours envy, owners pride.

 

(contributed by events & exhibitions team)

 

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Brand Management

Brand Positioning
Brand Creation
Brand Management
Brand Identity Manual
 

Media Services

 
Media Planning
Media Buying
Airtime Management

Print

Creative Services
Corporate Identity
Brochures / Folders / Catalogs
Annual Reports
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Magazines
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Posters
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CD / DVD Jackets and Labels
Below the line Strategy

Events/Exhibitions

Corporate Events
Exhibition Design and Execution
Onsite Branding
Nomadics
Celebrity Management

Broadcast

Television Commercials
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Documentaries
Short Films
Still Photography & Art Direction
Radio Jingles
Airtime Management
Editing & Compilation
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Online Media

E - Strategy
Website Design and Development
Flash Presentations
Interactive Presentations
2D Animation
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E - mailers
E - Zines
Virtual Walkthroughs
Wallpapers

Outdoor

Media Management
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Public Utilities
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Kiosks

                     
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