BRAND MANAGEMENT
Yes, brands rule the day, but STRONG BRANDS with distinction, authenticity, and a brand promise will rule the future. CREATIVE INC. is a brand building and brand management organisation. We believe that a brand is the sum total of your customer's experiences.
MEDIA SERVICES
The need to express and reach is big. What gives the answer is mass media. Above the line advertising & media plans comprise newspapers, magazines, radio, television, and of course, the Internet. The primary objective: inform, educate and involve the largest possible audience.
PRINT MEDIA
Deluge of information from electronic cannot take away the significance of print. The preferred choice of marketers, real effective-ness lies in through the line advertising combining ATL & BTL. We integrate marketing strategy with innovations to make print media indispensible for our clients.
ONLINE MEDIA
Internet is a versatile medium and hence stands apart with its ability to reach out to a vast audience at one go. Be it an online identity, multimedia or social media marketing, our creative ideas make sure that you brand gets the ripples.
EVENTS & EXHIBITIONS
CREATIVE INC. offers imaginative, successful environments for the right brand projection. Be it a result driven corporate event or an exhibition pavilion design that can get you maximum footfalls, it is our brand focus and expertise that makes the difference.
BROADCAST MANAGEMENT
CREATIVE INC. gives you the flair to present your side of the story in a manner that not only addresses, but interests the audiences. Shoot, animation or flash, whatever you demand, our wide experience in TVCs, AVs, Corporate films and documentaries creates winning products.
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Wonder Marketing |
An advertisement without a human element, without a practical note and pure imagination gave one of the most lovable products, hard to forget, for sure. Who would not want to see another zoo-zoo belly-laughing, uttering some zoo-zooan language or may be cuddling with his girlfriend?
Vodafone’s idea of branding without a celebrity again grew immensely successful and has compelled the celebrity-surviving brands to reevaluate their strategies. Spending millions of bucks and bearing the starry tantrums is not doing wonders anymore. This revolution in the world of advertising has proved that an advertisement with a weak concept and popular face can not sustain. If we have a glance at the top TV commercials currently we will realise that the charm of a superstar is loosing. There was a time when the market kept buzzing over who was the next Pepsi brand ambassador, there were star-wars and a model became supermodel by featuring with a celebrity. Those were the days of one-day cricket matches at Sharjah and Govinda with colourful pants. The tables have turned now with a brand new 20-20 version of cricket matches and imported stuff, be it an imported remake or an imported actress.
The trends have definitely changed, it’s not just about brand visibility now, but the race is to stay longer in the short-term memory of audiences. While everybody was still
coochy-cooing the little Vodafone pug, their came another wonder which appealed to the minds and hearts despite being surreal. Vodafone once held the record of the only telecom service to promote without a celebrity wooing the audiences. The pug not only won the hearts of people, but became the most saleable dog. And what a timing! The biggest cricket festival with heavy prospected TRPs and the release, nothing better could come up the way.
The IPL is over now and the glitz has already settled down, but the latest innovation in the field of advertising has not only revealed the changing tastes of the audiences, but also helped the advertisers to capture their nerves.
(contributed by copydesk)
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No matter what the profile of your organisation is, the need to be constantly in touch with your stakeholders is of primary importance. There is a constant need to keep your employees, franchisees, stakeholders and customers about the recent activities of your organisation. |
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