Awesome Tourism Brand Marketing Idea
Create Awesome Destination Videos
The digital world is moving toward videos. Don’t you wonder what the millennials are doing with their smart phones posing and recording every little thing they encounter and think is worth sharing? They are mostly making videos! Aastha Kataria, the lead on social media marketing for Rajasthan Tourism says, “everyone including me want to see videos to actually (virtually) get that experience. It could be heavy rains in the mountains or that camel safari in the desert – if I see a video… I’ve actually lived it! It is with this very philosophy, that we are creating interesting Traveller Diary recounts, breath taking panoramic videos and also encouraging the photographer/videographer in each traveller to share their captures. This is what makes the social media marketing of Rajasthan Tourism so real.”
It’s time that brands realise this powerful tool of digital marketing and get on the bandwagon. Videos convey a great amount of information in little time, so it’s a great way to showcase who you are and what you bring to the table.
But don’t go out and make a video that is just all about your offering. Instead, show people experiences!
“Insightful videos that showcase things-to-do, quick finders,
fun facts, and ‘locals-only’ secrets, shopping tips and more are greatly consumed by travellers,” add Charu Nathan, Strategy Head of India’s leading Digital Agency with a unique focus on Integrated Brand Management.
There’s more, don’t just put these organically for your audience. Think about content boost to a defined bio-persona to take your message far & wide. CREATIVE INC has been at the forefront of powerful digital marketing strategies and creative content for two of the largest Tourism brands – Rajasthan Tourism and Delhi Tourism. The agency has the track record of working with top international tourism accounts like Visit Britain, Tourism Authority of Thailand and Tourism Authority of Seychelles in the past as a branding agency and that is what makes the agency’s solutions on point.