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Marketing Post the COVID-19 Pandemic: How to Do it?

By Bahnik Biswas, Head – Operations & Copy Desk of a leading integrated Brand Management agency - CREATIVE INC.

New Delhi, India, October 2020: COVID-19 has not just rocked our world at the moment but also brought challenging times for businesses ahead. With the economy slowing down, small entities going out of business, medium and large-sized enterprises experiencing decrease in revenues, unemployment rising at alarming rates, where are we headed to?

Though the situation during the global lockdown looked really grim but there was a hope that we shall sail through. The corona outbreak has changed the lives of businesses and customers alike. Businesses today are faced with a bigger challenge even over competition – how to stay afloat during and post the pandemic?

Well, some brands are cutting back on their marketing, while the others are making confident strides and coming up with interesting ways to keep their audiences engaged during such times or shall we say, putting forth their value proposition and getting noticed. Staying put and not indulging in furthering the brand at this point will not help you sustain for long. Instead take the plunge and leveraging where your audience is – ‘social media’.

‘When the going gets tough, the tough get going,’ – is indeed an approach that all brands need to adopt at this hour. Social media marketing or digital marketing – whatever you may want to term it as, is and will be the best approach for brands to keep their customers informed and engaged. That is precisely why brands today are engaging best marketing agencies to create disruptive social media strategies. It is important for brands to create a ‘win-win’ for themselves. To do that brands and social media marketing agencies need to work in tandem.  Here’s what digital marketing agencies and brands need to keep in mind while developing their social media strategies.

Ride the social media wave: When the entire world is creating wonders online and through online, it’s time you did too! Being very active on social media platforms pay. Create buzz about your business and keep your customers informed through social media.

Ride the social media wave: When the entire world is creating wonders online and through online, it’s time you did too! Being very active on social media platforms pay. Create buzz about your business and keep your customers informed through social media.

Keep the communication going: Try and be on the top of your customer’s/client’s mind because of your thoughtfulness and empathetic approach. Please understand that even your customer/client is also in the same situation, so do not hard sell but wait for the right opportunity!

Adopt the ‘new normal’: Create your own rule book as you will not be able to go back to your old marketing game once the pandemic passes. Do things the new way and make them your way forward.

ABOUT CREATIVE INC.

An integrated branding agency that works extensively towards building brands through effective strategies on Brand Management, Digital Marketing, Social Media, as well as other offline marketing approaches like print, broadcast and events. The agency has five core services areas across the entire gamut of not just market readiness but also a complete ‘go-to-market’. CREATIVE INC has won innumerable awards and recognitions for its work in both India as well as international markets and has success stories like Discovery Channel, Animal Planet, Oriflame India, Schneider Electric, Ministry of Tourism, Rajasthan Tourism, Delhi Tourism and TATA to name a few.

Image: Ally

 

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