A quick read by an executive from the best branding and marketing agency in Delhi – CREATIVE INC., who else!
The more you are seen, the more you are heard” is a popular saying of the branding world. This is referred to as brand hammering. It is a marketing and branding strategy tool that makes repeated attempts at reinforcing a brand’s message, image or identity. This tool involves creating a strong brand connect and recognition among its customers. A global marketing agency – CREATIVE INC. through this interesting article aims to create awareness about how brand hammering is done.
The core objective of brand hammering is to make the brand message, logo, slogan recognisable by its customers for increased brand loyalty and market share. As the best digital marketing agency CREATIVE INC. shares some key aspects of brand hammering mentioning how it is done and what are its advantages.
Consistency: Brand hammering helps ensure consistency across every aspect of a brand, from its logo, colour scheme, typography, messaging, etc. The consistent use of visual language, logo, colours, typography, etc. contributes towards reinforcing the brand’s image in the minds of its target audience. To ensure consistency, seek help from the best branding agency in Delhi.
Repetition for recall: Consistent exposure to a brand’s message or visual elements can make a place in the consumers’ mind. A creative agency often uses consistent advertising campaigns across various channels to ensure the brand’ target audience comes across the campaigns on a frequent basis.
Builds trust factor: Frequent exposure to brands often leads to customers developing a familiarity and trust with the brand. The more they see you, the more comfortable they become with the brand.
Strikes an emotional connect: Effective brand hammering often goes beyond just visuals and slogans. It also involves creating an emotional connection with the audience. This connection can be built through storytelling, customer experiences, and values that resonate with the target market. Get in touch with a creative digital marketing agency, who will guide you in creating the right emotional connect.
Customer experience: A consistent and positive customer experience reinforces the brand. Every interaction a customer has with the brand should align with the brand's promise and values, from the website and social media to in-person interactions.
Cross-channel integration: Brands often employ a variety of marketing channels, such as TV, radio, print, online, and social media, to reach their audience. The art of brand hammering involves integrating the brand's message and visuals seamlessly across all these channels.
Long-term commitment: Brand hammering is not a short-term strategy. It requires a long-term commitment to consistently and continuously deliver the brand's message and uphold its identity.
Monitoring and feedback: Brands should actively monitor the success of their brand hammering efforts, gather feedback from customers, and make adjustments as needed.
Ultimately, the art of brand hammering is about creating a strong and enduring brand identity that resonates with consumers and leaves a lasting impression. When done effectively, it can lead to increased brand recognition, customer loyalty, and a competitive advantage in the marketplace.