Whether you’re looking to drive awareness, consideration, conversions, or full-funnel success, Google is a proven place for driving business outcomes. While success is never one-size-fits-all, we are putting together some best practices that are backed by research and successful case studies!
Understand Google Ads & What It Can Deliver!
Clients are searching. Where are you? Please read everything you can to understand search ads.
Create a campaign with clearly defined objectives
Pick the right keywords. Google’s keyword planner will help.
Write crisp & good text ads. Remember 3 headlines and 2 descriptors
Set your budgets. Try and do more with less.
Track your goals
Review your performance
Generate More Leads Than Any Other Medium
Create effective text ads
Enhance your ads with the right extensions
Create effective responsive display ads
Using Quality Score to guide optimizations
Don’t forget to review daily and tweak for optimal performance
Optimize to Full Value and a Get a Bigger Bang for your Buck!
Adjust bids to maximize performance
Read on bid adjustments
Try out smart campaigns
Keep a watch and optimize with Analytics
Last but not the least, re-engage with remarketing
Aticle Authored by Charu Nathan, Head Digital Marketing & Creative Strategy of a top Branding & Digital Marketing Agency – CREATIVE INC.