Play the long game Branding is a marathon, not a sprint

Hello there! If you are an agency founder, a marketing professional or a brand owner... and you've practically deployed it all - social, some branding, loads of performance marketing via Google & Meta, some offline too but still wondering how do some brands make it (read BIG) and some despite best efforts (simply sustain or sail).

“Well, 33+ years of marketing and my two cents or should I say life learning is as below,” says Charu Nathan – Strategy Head of CREATIVE INC – India’s leading marketing agency.

Brand purpose — why your brand exists beyond selling

Positioning — The 'who', the what', the 'why'

KYC 😊 — a bank borrowed term but applicable here too...

Your customers' demographics of course + decision drivers & deterrents

Your compelling story — brands that narrate win hearts faster

Memorable experience at every touchpoint — small things matter; this healthcare brand we consulted for started serving tulsi tea as well as infused water at their waiting areas — something patients still remember.

Trust before attention — social proof, reviews, authenticity

Emotional connections — people buy with the heart, justify with the mind

Cultural & emotional relevance — align with trends, conversations and moments

Leverage content as your voice — educate, entertain, inspire

Obsess over consistency — same message, same tone, everywhere

Track, measure, adapt — a brand grows by learning from data

CREATIVE INC is a leading creative agency that extends its services to brands in India and the Middle East as an integrated marketing agency specialising in B2B, B2C as well as D2C marketing with a unique success mantra.