Hello there! If you are an agency founder, a marketing professional or a brand owner... and you've practically deployed it all — social, some branding, loads of performance marketing via Google & Meta, some offline too — but still wondering how do some brands make it (read BIG) and some despite best efforts (simply sustain or sail).

“Well, 33+ years of marketing and my two cents or should I say life learning is as below,” says Charu Nathan – Strategy Head of CREATIVE INC – India’s leading marketing agency.

• Brand purpose — why your brand exists beyond selling
• Positioning — The 'who', the 'what', the 'why'
• KYC 😊 — a bank borrowed term but applicable here too...
• Your customers' demographics of course + decision drivers & deterrents
• Your compelling story — brands that narrate win hearts faster
• Memorable experience at every touchpoint — small things matter, this healthcare brand we were consulting for started serving tulsi tea as well as infused water at their waiting areas which patients till date remember
• Trust before attention — social proof, reviews, authenticity
• Emotional connections — people buy with the heart, justify with the mind
• Cultural & emotional relevance — align with trends, conversations, and moments
• Leverage content as your voice — educate, entertain, inspire
• Obsess over consistency — same message, same tone, everywhere
• Track, measure, adapt — a brand grows by learning from data

CREATIVE INC is a leading creative agency that extends its services to brands in India and the Middle East as an integrated marketing agency specialising in B2B, B2C as well as D2C marketing with a unique success mantra.