Shalimar Paints – India's iconic paint-makers appoints the Delhi-based agency for its strategy, creative and digital mandate!

New Delhi, India, Feb 2019: India’s iconic brand, Shalimar Paints recently appointed CREATIVE INC. – a leading integrated brand management agency, based in India and the Middle East, as its digital agency. The 115+ year-old paints brand awarded the account to CREATIVE INC.’s New Delhi office after a multi-agency search carried over a couple of months.

Shalimar Paints, established in 1902, is the country’s first paints company and also a pioneer in the field of paints and coatings. Shalimar Paints has perfected the art of blending aesthetics and chemistry in manufacturing high performance paints that deliver beautiful, rich finishes.

CREATIVE INC.'s New Delhi office won the account in an extremely competitive scenario and will be responsible for revamping the complete digital presence of the brand starting with the corporate website, microsites, digital marketing strategy, complete digital amplification and content creation mandate across all leading platforms like Facebook, Instagram, Twitter, LinkedIn to help the brand capture a larger market share. Confirming the win, Charu Nathan, Creative Strategy Head for the agency’s India & Middle East offices, said, "It is exciting to associate with a brand like Shalimar Paints as their Digital Marketing Agency. While a paint brand is largely influencer-driven (the applicator/architect/interior designer), it is also important for it to be able to leverage social storytelling to create a demand via the end user".

Of course the market place is abuzz with the competitors trying to promote the use of colour as a source of motivation and inspiration to consumers, but the CREATIVE INC. Strategy Head – Pramit Jagannathan thinks radically. He added, "Colour inspiration is everywhere. Our take is to differentiate the brand with a larger 'communication messaging' and give the ecosystem a reason to recall, resonate & purchase. One must base the strategy on a data-informed model. It can no longer be instinct-driven, creative-based and powered by the going jargon. Insights, analytics, statistics, quantification, optimisation – this is what result-based strategies thrive on!"

Resources at CREATIVE INC. are trained on holistic aspects of brand building across B2B and B2C markets. The agency is working for some of the top brands in India, Singapore and the Middle East.