Today’s reality is that people spend twice as much time online as they used to. And while market research organizations can cry atop their roofs screaming about the inconsequential penetration of internet in our country, there is another reality happening right around us!
People reach destinations via Google maps, shop online for all sort of stuff, buy at the click of a button, and leverage the flexibility to change what doesn’t go down well. What does all this mean? Who are these people? Does this mean that offline marketing isn’t as effective as it used to be? Or can we simply state that another parallel world has formed?
Digital marketing is an overarching umbrella for all online marketing efforts. Whether it is a B2C product off the shelf or a specialized B2B service with a niche audience, businesses leverage digital channels such as Google search, social media marketing, email marketing,
and their web properties to connect with current and prospective customers.
Digital marketing is about connecting with the audiences at the right place and the right time. So why not find them where they are already spending time: the internet and to be more specific… their smart phones!
Enter the world of digital marketing.
The Organic Way: To SEO or Not?
SEO or Search Engine Optimization is the name given to an exercise done consistently that improves search engine rankings for brands. In search results, Google displays links to pages it considers relevant and authoritative. Authority is mostly measured by analyzing the number and quality of links from other web pages. In simple terms your web pages have the potential to rank in Google so long as other web pages link to them. This art is call keyword linking. SEO is the need of the hour today for every kind of business when it comes to the online presence. Google algorithms work differently everyday and continuously evolve. As an top digital marketing agency, CREATIVE INC uses SEO effectively to build lead generation for its clients. This marketing approach has been particularly useful for marketing healthcare brands as well as education brand marketing.
The Inorganic Way: SEM is the Way Forward!
Search Engine Marketing or SEM focuses on buying ads which appear on the result pages of search engines such as Google. Many search engines such as Google offer mechanisms for individuals or businesses to plan/create search ads, Google Display Ads and various other innovations that build brand visibility and lead traction. This when coupled with social media optimization works wonders in creating the right brand buzz the smarter way.
It is really amazing what Social Media Optimization (SMO) can achieve today. It can create audiences, engage audiences and retain audiences too. This is where content marketing plays a crucial role. You are how you are seen… read ‘perceived’.
CREATIVE INC specializes in creating effective digital strategy followed by result driven online marketing via SEO, SEM, SMO and organic digital engagements across Facebook, Instagram, Twitter, Google PPC and You Tube. So, be where the action is!
The world is facing large-scale digital disruption and digital marketing agencies are writing the new marketing blueprints. For reaching destinations, there is Google maps; for shopping, there are sites like Amazon and Flipkart and for travelling, services like Uber and Ola.
Like all other fields, marketing has also become a highly digitized avenue. Websites have replaced brick-and-mortar stores, URLs have replaced physical addresses and social media has made print advertising a thing of the past.
With digital marketing solutions becoming the need of the hour, it is high time brands understand how well are they prepared for the digital revolution.
Digital Marketing Company: The Game Changers
With searching for businesses online becoming the new norm, companies need to be sure that their brand doesn’t get lost in the vast digital space. From B2B to B2C, all agree that digital marketing has surpassed all offline marketing approaches.
Digital marketing is an overarching umbrella for all online marketing strategies. Whether it is a B2C product off the shelf or a specialized B2B service, businesses leverage digital channels such as Google ads, social media optimisation, serach engine optimisation, email marketing, and other web platforms to connect with current and prospective customers.
The Right Way to Win the Digital Game
Digital marketing is about connecting with the right audience at the right place and the right time. And achieving this feat is more of an art than a science. Like behind every beautiful artwork is an accomplished artist, behind every successful digital campaign is a reputed digital marketing agency like CREATIVE INC.
Explore the pillars of digital marketing to understand why CREATIVE INC is the best digital agency for you.
Let Customers Find Your Site the Organic Way
SEO or Search Engine Optimization is the name given to that consistent process that improves search engine rankings for brands. In search results, Google displays links to pages it considers relevant and authoritative. Authority is mostly measured by analyzing the number and quality of links from other web pages.
In simple terms, your web pages have the potential to rank in Google so long as other web pages link to them. This art is call keyword linking, which is something a digital marketing company specializes in.
Moreover, Google algorithms continuously evolve and work differently every day. As a top digital marketing agency, our digital marketing experts at CREATIVE INC remain updated with these evolving algorithms and modify their SEO strategies as needed.
Through this, we make sure to always remain on top of our game when it comes to generating leads for our clients. This marketing approach has been particularly useful for marketing healthcare brands as well as in education brand marketing.
Inorganic Way: SEM is the Way Forward!
Search Engine Marketing or SEM focuses on buying ads which appear on the result pages of search engines such as Google. Many search engines such as Google offer options to plan/create search ads, Google display ads and various other strategies that build brand visibility and improve online traction.
Every experienced digital agency like CREATIVE INC knows the value of a properly-executed SEM strategy. When carried out in the right manner, this process becomes cost-effective, targets only the interested customers and leads to higher revenues over time.
The Miracle Blend of SEO, SEM and SMO
The above strategies of SEO and SEM when coupled with social media optimization (SMO), works wonders in creating a great brand buzz.
With half of the world’s population on social media today, it’s really amazing what an
intel-led digital marketing agency can achieve for its clients through SMO. With the right approach, we can start conversations, engage audiences and build a loyal customer base.
To achieve this, most reputed social media marketing companies like CREATIVE INC have expert content strategists. By understanding what makes the audience tick, we create content that promises the most engagement.
A One-stop Solution for all your Digital Marketing Needs
CREATIVE INC is one of the leading digital marketing agencies in India that specializes in creating effective digital strategy followed by result-driven online marketing via SEO, SEM, SMO and achieving organic digital engagements across all social media channels.
Experience the best of Digital Marketing at CREATIVE INC!