An interesting write up by Aastha Kataria, Sr. Brand Manager of a leading integrated branding and marketing agency – CREATIVE INC. The article intends to take you down memory lane and learn from your favourite sitcom characters
“Welcome to the real world. It sucks. You will love it.” Well that was Monica to Rachel in the year 1995. It perfectly fits for all entrepreneurs and marketers as well. F.R.I.E.N.D.S. isn’t just a show but an emotion. We can even learn some marketing lessons from each character. Here you go:
Be it her living room, her kitchen or organising her own wedding, Monica’s greatest strength lied in planning and being prepared. And that’s what every marketer needs to live by. Plan. Plan. Plan. That’s the keyword every marketing agency should follow. Know what your objectives are, prepare a robust marketing route & execute.
Remember how Pheobe said, “I wish I could. But I don’t want to”. Be direct. Be different. Be unique. That is everything you need to include in your communication strategy. Know how to crisply and creatively communicate to your target audience.
“I am Chandler and I make jokes when I am uncomfortable”. But well that was Chandler. You don’t have a choice. You gotta be witty, and creative at all times. Create content that’s relatable to your TG. Here content plays a key role. So, let your creative agency be the Chandler for you.
His strengths: Strong research, clear communication, and knowing when to use ‘who’ & ‘whom’. IYKYK
As marketers, you need to know your subject, you need to speak the industry language and communicate well. Basic hygiene, isn’t it?
Always up with trends. Absolutely, just like Rachel you need to keep up with what’s up in the industries you are working with. Tap the moment, leverage and create content.
Keep your inner child alive just like Joey. In today’s digital age, new innovation is the key. There were days when only a few social media platforms were enough to keep social media agencies on their toes. Over the years, even podcasts became integral part of the marketing strategies. Soon, metaverse might overpower everything else. So keep learning and keep innovating!
And most important lesson is don’t take everything too seriously. When stuck, take a break, chill at your own version of ‘Central Perk’, brainstorm with your folks and you will have a solution!
CREATIVE INC. is a leading integrated branding and marketing agency working across various sectors like Healthcare, Manufacturing, EdTech, Tourism & Hospitality, Consulting, Startups, IT, etc. The agency is headquartered in Delhi with six offices across the globe. The team comprises digital marketing agency specialists, copywriters, account servicing, strategists, planners as well as a team that knows how to create a buzz using social media marketing.