Short capsule article by a leading marketing agency – CREATIVE INC who else?
When you’re thinking about different marketing channels to talk and engage with your ideal customers, what is the first thing that comes to mind?
Probably Facebook, with its 2.167 billion active users. Maybe Instagram, with its 800 million active users? What about Twitter, with its 330 million active users, or LinkedIn, which has 310 million active users? You’re probably doing marketing on there too.
But what if we told you there is another personalised platform that has more users than Instagram and LinkedIn combined? And we’re pretty sure that whether you are a brand or a creative agency, whether you are a consultant or a marketing agency... you probably have undermined the importance of this medium.
It’s called WhatsApp. Yes, our very own WhatsApp
And even though email marketing is crucial, giving you an open rate of maybe around 30% (if you’re doing an okay job), and that 30% is already way higher than you would ever get organically on Facebook. The average text message gets an open rate of around 98%.
That is the reason why chatbots work so well too. And that is precisely the reason that makes WhatsApp the most engaging marketing channel on the planet.
You probably never thought about using it as a marketing channel because there has never been any real tool to help you manage your account and start engaging with your followers. But I am sure that you all know, there are dashboards available now.
There’s also no advertising on WhatsApp, so the natural and lazy route of just buying some ads will get you nowhere.
Right now is the moment to start taking action, build a massive following, and start engaging with your real fans before all marketers all over the world start to figure out they are missing out on this vast opportunity and spoil it for everyone.