A small piece contributed by the editorial team at India’s best brand management agency – CREATIVE INC.
Brand building is one of the core aspects of personal and business development. It helps your brand to get the much desired attention as it allows your consumers to know you well. This will allow your brand to create a distinct identity. Brand building takes a lot of effort and requires both time and resources. Therefore, many brands hire branding and marketing agencies for grabbing the attention of the right audience and create a buzz!
Most branding and marketing agencies follow these steps to build a brand:
- Define your brand: This is the first step to building a successful brand. Branding agencies will focus on defining your brand. It is one of the most critical steps as it determines what your brand truly stands for. Before defining your brand, most marketing agencies conduct a market research to understand the potential customer base that will become your primary consumers. It is a tedious process where branding and marketing agencies focus on creating your brand’s value from scratch or re-define it according to your needs. They will also prepare a checklist of your brand’s values and core strengths.
- Create a differentiator: Branding and marketing agencies focus on creating a boiler plate that will highlight your brand’s unique features. These differentiators will help you to stand out from your market competitors. Therefore, branding and marketing agencies work on creating an attractive logo that will appeal your audience and will help them to connect with your brand. A compelling brand positioning statement will also be suggested by branding agencies to highlight your differentiator.
- Build and expose your brand: Absolutely! Rome was not built in a day. How can a brand be created in a day? Think about it! It takes time and consistent efforts to create a powerful brand. Therefore, branding and marketing agencies focus on building your brand’s personality. Your brand is not just a physical entity but it’s also your story depicting your struggles, your vision, your mission and so much more. This is what drives or motivates people to connect and engage with your brand. Therefore, many marketing agencies create social media marketing content where your personal stories of building a successful brand are highlighted.
- Personalise your brand: Branding and marketing agencies use various social media marketing strategies for personalising your brand so that consumers are able to relate to your brand easily. They try to understand the preferences and needs of your potential consumers and create social media campaigns. They post brand campaigns highlighting your differentiators to grab your consumer’s attention.
- Review your brand: Branding is a long-time investment. Your brand will keep changing its forms as per the market demand, valuation of your industry, estimated costs and consumer behavior. Only a good branding agency can help you smoothen your brand’s journey by reviewing your brand strategy and creating your brand identity from scratch as per the requirement.
To create a robust brand strategy and to upgrade your brand’s identity, hire a good branding agency! A powerful and successful brand building story is what your consumer is looking for. So, focus on creating one!
CREATIVE INC is a branding-cum-marketing agency that has a digital first approach. It is headquartered in Delhi with six offices in total. The team comprises digital marketing agency specialists, strategists, planners, copywriters, account servicing as well as a team that knows how to create a buzz using social media marketing.