Short capsule article by a leading marketing agency CREATIVE INC who else?
Brands need effective marketing and that needs a good marketing agency So, what is effective marketing?
Effective marketing simply put is not about the number of leads you generate or sales you achieve. Hope all clients are reading this. It is all about analysing your customer facing brand story to ensure that the marketing strategies you deploy are aligned with your business goals. Think of marketing problems as a game of Sudoku: you can’t solve them in isolation, looking at one square on its own. You have to look at all of the other squares in order to find the solution to the challenge.
As a marketing agency or a brand, at the core of developing an effective marketing strategy is that everything needs to work in harmony; no business can achieve growth with marketing alone. What happens after you take the horses to the well is the game changer.
Sadly, far many a marketing agency and brand departments out there spend too long trying to improve the marketing cog without ever looking at whether or not it’s properly aligned with what the customer seeks. The result? A massive waste of time and money on all fronts and a team that thinks marketing is ineffective or maybe the marketing agency is!
Great marketers and business leaders always take an aerial view of a brand’s journey. Start by analysing the business as a whole, fixing weaknesses, magnifying strengths and making sure everything else is right before even thinking about a bigger push in the market. Few concerns that CREATIVE INC keeps talking to its clients about are:
- If your products or services aren’t in demand, you’re not attracting the right prospects anyway. Worth a push or not?
- If your sales team can’t close properly, any new leads are a waste of time as they won’t lead to conversions. Please look at internal alignment before pushing your marketing agency
- If you can’t handle queries and complaints, you’ll get a really bad reputation, losing even more business in the process. Reviews matter most.
- And last but not the least, if your focus is just sales… it ain’t cutting it my friend. Customers are no more interested in salesy spiel. They want to know you deeper, better and figure if you are the right match.
CREATIVE INC – the renowned marketing agency agency has been writing success for many Indian & global brands with effective marketing strategies. Win interest not ad clicks, win customers not website traffic and win evangelists (loyalists) not those who bounce away.