CREATIVE INC., the best marketing agency has recently won the digital-first social and performance marketing mandate for Puddles Skincare – India’s 1st organic skincare brand for kids with a positioning of “Healthy Skin, Happy Kids”.
While the market is flooded with baby care products as well as skin & hair care for teens and adults, there was a definite need to bring a skin-friendly brand in the 02-12 years category.
“As our babies grow into pre-schoolers, a new stage of life begins for them and their caretakers. Once they begin venturing out, they are exposed to the outside world — new stimuli, sounds, sights, smells and people. Unfortunately, they are also exposed to greater pollution and the first line of exposure is always their tender skin. Puddles was created to answer these needs. Beautifully packaged, Ecocert-certified, sustainably packaged clean products that perfectly suit the skin of children past age 2 and beyond. These products nurture, clean, and cause no harm. Puddles makes bath time fun too,” says Aditya Gupta, Serial Entrepreneur & Founder, JSNM body care and the brain behind the brand.
CREATIVE INC. won this account post a series of discussions & presentations carried out over a month. “CREATIVE INC. is a top-rated beauty marketing agency in Delhi that offers integrated marketing services and helps brands stand out in the crowded beauty & skincare space. With a focus on data-driven decision-making and agile go-to-market strategies, CREATIVE INC.’s team of experts work tirelessly to ensure your brand's success,” says Charu Nathan, Head of Strategy at CREATIVE INC.
“Post evaluating several D2C marketing agencies, we decided to go with CREATIVE INC. because they have the right blend of digital and offline which is important for this segment. In the mid-sized brand marketing agency category, they are also refreshingly customer-centric with a very approachable leadership,” added the Founder of this innovative kid’s body care brand.
- • In the baby & child skin care market, the number of users is expected to increase to 56.7m by 2028
- • User penetration is nearly 2.9% in 2023 and is expected to hit 3.9% by 2028
- • Average revenue per user is also on the rise as more & more moms prefer organic and all-natural body care products for their kids
Resources at CREATIVE INC. are trained holistically on all aspects of brand management and are divided broadly into B2B and B2C brand verticals. They bring a unique specialisation in skincare/body care brand marketing to the foray. The agency’s Delhi office has Oriflame – the natural Swedish skincare brand – as one of its major success stories with a history of almost 17 years with the agency.
Though CREATIVE INC. is present at six locations including Abu Dhabi, Puddles will be managed by the Delhi & the Jaipur teams collectively.
POST YOUR QUERY
