An easy breezy article by a new joinee in the Editorial Department at CREATIVE INC. – a globally acclaimed branding and marketing agency in Delhi
In this competitive business world, opening a start-up can be exciting but at the same time, it can be a challenging task too. One of the aspects that often get overlooked in the wave of innovation, product quality and market fit, is effective branding. You must be wondering, you’ve just set out in the market, do you even need branding? It is important for you to know that branding is not just a buzzword; it is what will help you position yourself in the minds of your customers. Effective branding helps a new small budget business stand out in the crowd, attract customers and investors alike. In this blog, CREATIVE INC. – a renowned branding agency in Delhi pens down the importance branding holds when it comes to start-ups.
1.Unique identity: First impression matters. Just like meeting someone new, a start-up needs to create a positive first impression in the market. Branding is much more than just the name and logo. A brand is what people think of whenever they hear the name of the company. So to get a unique identity, branding is an absolute necessity. A renowned marketing firm, CREATIVE INC. – suggests that every start-up should keep keep branding as their first priority before they venture out into the market.
2. Differentiate from the competitors: Hundreds of brands are launched every day, but not all can survive. No matter which market one chooses to jump in with their small budget innovative start-up idea, they'll face competition. Well-established brands that have been in the field for years will be the competitors. To compete with them, one needs to have a good brand, which will highlight their USPs, making them visible and driving customers from competitor brands to theirs. And the best marketing agency can make that happen for you..
3.Recall value: Branding creates brand awareness. Good branding creates recall value. When people see the colours related to a brand or hear the name of the brand, they should obviously think of that brand first. Recall value brings the consumers back to the brand. Hire a good brand marketing agency to help you with catchy and memorable branding to help your brand imprint its presence in consumers’ minds.
4. Trust and credibility: Branding helps brands build trust and credibility among their target audience. A strong brand communicates reliability, professionalism and credibility. This image of a brand doesn’t only attract customers but also investors and stakeholders. And for a start-up, investors are very crucial. So, branding helps one show the world that they can rely on the brand, they can do business with them.
5. Building loyalty: Earning customers is hard, but gaining their loyalty is harder. With an effective brand story, one can create emotional connection with customers. When a brand shares the value of their customers, the customers feel included. They feel part of a community. And this sense of community can be curated only by powerful branding.