Branding via Instagram Stories

Why do Brands Use Instagram Stories?

Hello… for a change, do read about the perspective of a couple of interns from CREATIVE INC – a leading digital-first creative agency that makes the right kind of noise in social media marketing.

Thinking about Instagram stories? If you haven’t tried them yet, let me give you a nudge. While the concept of Instagram stories was copied from Snapchat, the IG story has become enormously successful in no time.

But why should we use Instagram stories?

Let’s understand how it works, and how it helps any creative agency win the social media marketing game.

Leading digital marketing agencies primarily focus on Instagram because it works well in the marketing community. There are multiple reasons why Instagram is currently considered as the primary medium to promote your business. We all know that it is a big social media marketing platform, and has more than a billion active users every month. The idea of IG Story was very simple - Share “moments” of the day in the form of a photo, series of photos or videos; which is only visible for twenty-four hours. IG stories are featured at the top. The moment you add something new to your story, you bounce back to the front. The best digital marketing agencies use IG Stories for their client for many reasons – 1 in 4 Millennials and Gen Z users prefer stories when they want to buy a product, 36% of businesses use IG Stories for promoting their product.